Accelerating a Renewable Energy Future

At the outset we asked two essential questions about solar. First, why was a technology with such enormous potential so slow to diffuse in emerging markets throughout the 1980s and 1990s? And second, why at just the point when many were starting to give up on solar, did diffusion pick up in some emerging markets so quickly at the turn of the new century? We asked these questions not just because they were relevant to solar, but because through answering them, we could shine a light on the much bigger picture of renewable energy diffusion.

We now return to these questions, and summarize our solar findings in the first part of this concluding chapter. The second part then returns to diffusion research and the analytical framework developed in Chapter 2. Here I show how the framework can be used to explain the diffusion of a range of renewable energy and energy-efficient innovations. In the third and final part, I identify five 'big picture' lessons from Selling Solar for the challenge of accelerating a renewable energy future in emerging markets.

Solar Power Sensation V2

Solar Power Sensation V2

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